At The Urban Dealership Limited, we are dedicated to safeguarding your privacy and personal information. This Privacy Policy explains how we handle your personal data and outlines your rights under the General Data Protection Regulation (GDPR).

Data Controller and Contact Information

The Urban Dealership Limited is the data controller. Should you have any queries, comments, or requests regarding this Privacy Policy, please reach out to us:

Data Protection Officer
The Urban Dealership Limited
Phone: 0208 306 6932
Email: sales@theurbandealership.com

Why We Process Your Personal Data and Lawful Basis

We collect, process, and use your personal information in connection with providing vehicles, goods, and services, and for managing our relationship with you, as follows:

Lawful Basis: Contract

• When you inquire about or purchase a vehicle, goods, or services, we collect personal data to respond to your inquiry and complete your transaction.
• For vehicle finance inquiries, we gather necessary information to enable third parties to provide finance quotes and agreements.
• When you apply for employment with us, we collect personal data to process your application.

Lawful Basis: Legal Obligation

• We collect and process personal data for invoicing and accounting, as required by HMRC regulations.
• Employee personal data is processed to meet our legal obligations under employment laws.

Lawful Basis: Consent

• If you have consented to receive marketing communications, we collect your preferences to tailor our communications accordingly.

Sharing Your Personal Data

We do not share your personal data with third parties unless:

• You have provided your consent.
• It is necessary to deliver third-party services you have requested (e.g., for warranties, insurance, or finance agreements).
• We are required by law to do so.

Third-Party Data Processors

We work with third-party service providers (data processors) who assist in managing our business operations. These processors handle personal data on our behalf for services such as accounting, marketing, software, and website management. Our agreements with these providers ensure they comply with GDPR standards and only use your data as instructed by us.

Vehicle Documentation

Documents associated with a vehicle in our inventory may be made available to potential buyers and passed to the new owner to verify the vehicle’s provenance

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Data Retention Periods

We retain your personal data for up to 7 years to meet HMRC requirements unless specified otherwise. Data processed based on consent will be stored as long as your consent is valid. We may periodically ask for updated consent.

Your Data Rights

You have several rights concerning your personal data, including the right to request access, rectification, erasure, or restriction of processing, as well as the right to data portability and to object to how your data is processed. To exercise any of these rights, please contact us using the details provided above.

Right to Withdraw Consent

If your personal data has been processed with your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of prior processing.

Right to Complain

If you have concerns about how we handle your personal data, please contact us so we can address them. You also have the right to file a complaint with the Information Commissioner’s Office (ICO) if you are dissatisfied with how your data is being managed.

Providing Personal Data

In most cases, supplying your personal data is essential to enter into a contract with us.

Policy Updates

We regularly review this Privacy Policy and update it as needed. The latest update was in September 2024.